TV – Adam Arber https://adamarber.com Senior copywriter and art director. Fri, 07 Jun 2024 18:25:54 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 Domino’s Lunch ‘High 4’ https://adamarber.com/projects/dominos-lunch-high-4/ Fri, 07 Jun 2024 18:25:54 +0000 https://adamarber.com/?post_type=projects&p=1020 High 4

Ah, Domino’s. Associated with movie nights and romantic nights and just nights. But what about lunch? Pizza for lunch? Yes. But not any old pizza. A cheeky little pizza or a cheesy wrap. And for 4 quid. 4 quid? This calls for a high 5. Or better still… a high 4! High 4’s all round, boi.

TV | Client: Domino’s | Campaign: Lunch | Title: High 4

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Inactivity Tracker https://adamarber.com/projects/inactivity-tracker/ Wed, 27 Mar 2024 13:18:35 +0000 http://adamarber.com/?post_type=projects&p=695 Activity trackers reward people for doing and jogging and pumping. How can we reward people who don’t do anything? People who like slacking? People who spend all day in their KMART pyjamas?

TV | Client: KMART | Campaign: Inactivity Tracker | Title: Case Study

TV | Client: KMART | Campaign: Inactivity Tracker | Title: Lounger Games

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O2 Priority | Here comes brighter https://adamarber.com/projects/o2-priority-here-comes-brighter/ Fri, 22 Mar 2024 22:49:34 +0000 https://adamarber.com/?post_type=projects&p=954 Here comes brighter

COVID really was really shit. But as things finally started to open back up, so too did O2’s music venues. For the first time since the pandemic started, live music was coming back. And O2 wanted to get the nation pumped for brighter times ahead. The campaign was one of their largest and most important ever, spanning everything from TV and social, to D/OOH and shelf wobblers, all multiplied by creators, influencers, Anne-Marie, Rudimental and the House Gospel Choir. We even enlisted the UK’s best street artists to spread the word. Here comes brighter, indeed..

360 Campaign | Client: 02 | Campaign: Priority | Title: Here comes brighter

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Audi | Think Faster https://adamarber.com/projects/audi-think-faster/ Thu, 25 Jul 2019 03:37:45 +0000 http://adamarber.com/?post_type=projects&p=787 Think Faster

The first content series of its kind. A 150MPH Q&A from the passenger seat of a speeding Audi TTRS. Broadcast live on Reddit and YouTube, each episode featured a different celebrity guest. The ultimate way to take the internet for a test drive.

Social Content | Client: Audi | Campaign: Audi Sport | Title: Think Faster

Social Content | Client: Audi | Campaign: Audi Sport | Title: Think Faster Episode 1

Social Content | Client: Audi | Campaign: Audi Sport | Title: Think Faster Episode 2

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KFC https://adamarber.com/projects/kfc/ Thu, 27 Jun 2019 15:29:14 +0000 http://themetrust.com/demos/infinity/?post_type=projects&p=53

TV | Client: KFC | Campaign: KFC Breakfast | Title: Bull

TV | Client: KFC | Campaign: KFC Breakfast | Title: Stop Signs

Radio | Client: KFC | Campaign: KFC Breakfast | Title: Gerard Constructions

Radio | Client: KFC | Campaign: KFC Breakfast | Title: JSM Decorators

Radio | Client: KFC | Campaign: KFC Breakfast | Title: Sky High Scaffolders

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Roadkill Plush Toy Range https://adamarber.com/projects/roadkill/ Sat, 25 May 2019 21:20:37 +0000 http://adamarber.com/?post_type=projects&p=168

Product | Client: Roadkill Toys | Campaign: Plush Toy Range

TV | Client: Roadkill Toys | Campaign: Twitch The Raccoon | Title: Road Hogs

TV | Client: Roadkill Toys | Campaign: Grind The Rabbit | Title: Pet Shop

PR | Client: Roadkill Toys | Campaign: Plush Toy Range| Title: Dragon’s Den Appearance

Roadkill Toys

For too long, the toy market had been saturated with the cuddly and the cute. It was time for a new type of toy. A toy with a twist. So we created Roadkill Toys. Animals that have been squashed flat. The toys sparked an instant reaction. Newspapers and TV shows all over the world scrambled to get a piece of roadkill. They appeared on Jonathan Ross, Dragon’s Den, Graham Norton, BBC News and CNN. They were voted toy of the year in 2014. Animal rights campaigners and religious zealots lobbied to get them banned. Some were so riled up they even sent death threats. And all because of a cuddly, not-so-cute toy.

PR | Client: Roadkill Toys
Campaign: Plush Toy Range
Title: Little Britain PR Shot

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Albertsons https://adamarber.com/projects/albertsons/ Mon, 25 Sep 2017 20:57:58 +0000 http://adamarber.com/?post_type=projects&p=742 People think organic food is for hippies and yuppies. But, thanks to Albertsons, now everyone can go organic. The company that owns the biggest organics brand on earth is spearheading an organic movement. Making organic food affordable to all.

TV | Client: Albertsons | Campaign: O Organics | Title: Rally

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AAA Insurance https://adamarber.com/projects/aaa-insurance-3/ Mon, 25 Sep 2017 20:33:46 +0000 http://adamarber.com/?post_type=projects&p=757 AAA has been around for over 100 years. They’re a venerable old brand. But how do we make them relevant to today’s world? With this campaign we showed how AAA are thinking about the risks of a fast changing world.

TV | Client: AAA | Campaign: Insurance | Title: Drone

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Save the Children https://adamarber.com/projects/syrian-hamster-families/ Sun, 24 Sep 2017 05:12:39 +0000 http://adamarber.com/?post_type=projects&p=869 Syrian Hamster Families

Syrian Families are a toy hamster family based on a real species of Syrian hamster. And just like real Syrian refugees they’re looking for a place to call home. We’re petitioning the makers of Sylvanian Families to welcome Syrian Families into their range. Sending out a message to the world that it’s time we all welcome Syrian refugee families into our countries.

Product | Client: Save the Children | Campaign: Syrian Hamster Families

Content | Client: Save the Children | Campaign: Syrian Hamster Families | Title: Sylvanian Shelves

Content | Client: Save the Children | Campaign: Syrian Hamster Families | Title: Dover Beach

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Prudential Pensions https://adamarber.com/projects/prudential/ Sun, 24 Sep 2017 05:10:54 +0000 http://adamarber.com/?post_type=projects&p=162

TV | Client: Prudential | Campaign: The Elephant in the Room | Title: Dinner

TV | Client: Prudential | Campaign: The Elephant in the Room | Title: Bedroom

TV | Client: Prudential | Campaign: The Elephant in the Room | Title: Lipstick

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