Content – Adam Arber https://adamarber.com Senior copywriter and art director. Fri, 07 Jun 2024 18:25:54 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 Domino’s Lunch ‘High 4’ https://adamarber.com/projects/dominos-lunch-high-4/ Fri, 07 Jun 2024 18:25:54 +0000 https://adamarber.com/?post_type=projects&p=1020 High 4

Ah, Domino’s. Associated with movie nights and romantic nights and just nights. But what about lunch? Pizza for lunch? Yes. But not any old pizza. A cheeky little pizza or a cheesy wrap. And for 4 quid. 4 quid? This calls for a high 5. Or better still… a high 4! High 4’s all round, boi.

TV | Client: Domino’s | Campaign: Lunch | Title: High 4

]]>
Virgin Media | Catch The Cow https://adamarber.com/projects/virgin-media-catch-the-cow/ Wed, 27 Mar 2024 18:44:24 +0000 https://adamarber.com/?post_type=projects&p=996 #CatchTheCow

A highland cow… on a Bonneville 900cc motorbike… made Virgin Media Broadband famous for speed on the telly. But how could we make her famous for speed on social? #CatchTheCow. That’s how. Our furry friend cowbombed content across social media, capturing hearts and thumbs across the internet.

Social | Client: Virgin Media | Campaign: Broadband | Title: Catch The Cow

]]>
Cadbury Twirl Caramel | Control the hype https://adamarber.com/projects/cadbury-twirl-caramel-control-the-hype/ Wed, 27 Mar 2024 13:30:58 +0000 https://adamarber.com/?post_type=projects&p=951 ControlTheHype

Cadbury were launching a new Twirl. The UK’s favourite chocolate bar, now available in the UK’s favourite flavour… caramel. Thing is, it was limited edition. So limited, in fact, that if everyone found out about it, there wouldn’t be enough to go round. So, to avoid disappointing people, we tried to control the hype.

Social Content | Client: Cadbury | Campaign: Twirl Caramel | Title: ControlTheHype

]]>
Inactivity Tracker https://adamarber.com/projects/inactivity-tracker/ Wed, 27 Mar 2024 13:18:35 +0000 http://adamarber.com/?post_type=projects&p=695 Activity trackers reward people for doing and jogging and pumping. How can we reward people who don’t do anything? People who like slacking? People who spend all day in their KMART pyjamas?

TV | Client: KMART | Campaign: Inactivity Tracker | Title: Case Study

TV | Client: KMART | Campaign: Inactivity Tracker | Title: Lounger Games

]]>
Humana | Reverse Run https://adamarber.com/projects/humana-reverse-run/ Wed, 27 Mar 2024 13:10:57 +0000 https://adamarber.com/?post_type=projects&p=976 Reverse Run

Every major cancer has a run. This was the first that turned a run into an awareness message as well. Running backwards not only raised cash for colon cancer, it also raised awareness for the part of your body most affected. Your butt.

Event | Client: Humana | Campaign: Reverse Run | Title: Reverse Run


]]>
Amnesty | People Smuggling Ltd https://adamarber.com/projects/amnesty-people-smuggling-ltd/ Sat, 23 Mar 2024 17:02:43 +0000 https://adamarber.com/?post_type=projects&p=962 People Smuggling Ltd.

Each year the people-smuggling industry makes over $150 billion. And thanks to the UK’s Nationality & Borders bill, profits were set to skyrocket. How could we halt a bill that would destroy the lives of so many asylum seekers? We created a fake company – People Smuggling Limited – to show the British public how much the people smuggling industry would thrive under this bill. We built a brand world and launched a nationwide integrated recruitment drive. The campaign directed people to a petition which received over 15,000 signatures. And within a week, the UK government’s bill was defeated.

Social Content | Client: Amnesty | Campaign: People Smuggling | Title: People Smuggling Ltd

]]>
Audi | Think Faster https://adamarber.com/projects/audi-think-faster/ Thu, 25 Jul 2019 03:37:45 +0000 http://adamarber.com/?post_type=projects&p=787 Think Faster

The first content series of its kind. A 150MPH Q&A from the passenger seat of a speeding Audi TTRS. Broadcast live on Reddit and YouTube, each episode featured a different celebrity guest. The ultimate way to take the internet for a test drive.

Social Content | Client: Audi | Campaign: Audi Sport | Title: Think Faster

Social Content | Client: Audi | Campaign: Audi Sport | Title: Think Faster Episode 1

Social Content | Client: Audi | Campaign: Audi Sport | Title: Think Faster Episode 2

]]>
KFC https://adamarber.com/projects/kfc/ Thu, 27 Jun 2019 15:29:14 +0000 http://themetrust.com/demos/infinity/?post_type=projects&p=53

TV | Client: KFC | Campaign: KFC Breakfast | Title: Bull

TV | Client: KFC | Campaign: KFC Breakfast | Title: Stop Signs

Radio | Client: KFC | Campaign: KFC Breakfast | Title: Gerard Constructions

Radio | Client: KFC | Campaign: KFC Breakfast | Title: JSM Decorators

Radio | Client: KFC | Campaign: KFC Breakfast | Title: Sky High Scaffolders

]]>
Roadkill Plush Toy Range https://adamarber.com/projects/roadkill/ Sat, 25 May 2019 21:20:37 +0000 http://adamarber.com/?post_type=projects&p=168

Product | Client: Roadkill Toys | Campaign: Plush Toy Range

TV | Client: Roadkill Toys | Campaign: Twitch The Raccoon | Title: Road Hogs

TV | Client: Roadkill Toys | Campaign: Grind The Rabbit | Title: Pet Shop

PR | Client: Roadkill Toys | Campaign: Plush Toy Range| Title: Dragon’s Den Appearance

Roadkill Toys

For too long, the toy market had been saturated with the cuddly and the cute. It was time for a new type of toy. A toy with a twist. So we created Roadkill Toys. Animals that have been squashed flat. The toys sparked an instant reaction. Newspapers and TV shows all over the world scrambled to get a piece of roadkill. They appeared on Jonathan Ross, Dragon’s Den, Graham Norton, BBC News and CNN. They were voted toy of the year in 2014. Animal rights campaigners and religious zealots lobbied to get them banned. Some were so riled up they even sent death threats. And all because of a cuddly, not-so-cute toy.

PR | Client: Roadkill Toys
Campaign: Plush Toy Range
Title: Little Britain PR Shot

]]>
IBM Watson | Triple-Checked https://adamarber.com/projects/ibm-watson-triple-checked/ Wed, 03 Apr 2019 05:19:05 +0000 http://adamarber.com/?post_type=projects&p=851 Triple-Checked

In 2018, the data privacy scandal hit the headlines. The brands we trust were abusing our personal data. But we carry on skipping over the t’s & c’s assuming everything’s OK. So we brought Watson in to read the smallprint for us. It would take 76 days to read the t’s & c’s of the apps on our phones, but using cutting edge AI it took Watson no time at all.

Digital | Client: IBM | Campaign: Watson | Title: Triple-Checked

]]>