Triple-Checked

In 2018, the data privacy scandal hit the headlines. The brands we trust were abusing our personal data. But we carry on skipping over the t’s & c’s assuming everything’s OK. So we brought Watson in to read the smallprint for us. It would take 76 days to read the t’s & c’s of the apps on our phones, but using cutting edge AI it took Watson no time at all.

Digital | Client: IBM | Campaign: Watson | Title: Triple-Checked