ControlTheHype
Cadbury were launching a new Twirl. The UK’s favourite chocolate bar, now available in the UK’s favourite flavour… caramel. Thing is, it was limited edition. So limited, in fact, that if everyone found out about it, there wouldn’t be enough to go round. So, to avoid disappointing people, we tried to control the hype.
Social Content | Client: Cadbury | Campaign: Twirl Caramel | Title: ControlTheHype