To highlight some of the growing health issues that children face today, we created a range of vinyl toys called Sik Kids. Each of the kids in the range suffers from a common ailment. There’s Obesity Boy, Asthma Boy, Allergy Boy, and Myopia Boy. They come packaged in medicine boxes, with fact sheets about their symptoms and the effect it has on them.
Product | Client: Sik Kids | Campaign: Vinyl Toy Range | Title: Asthma Boy, Obesity Boy, Myopia Boy, Allergy Boy