The Bank of Mum & Dad in Crisis
To highlight the effect of the UK’s housing crisis on our children’s generation, we created a tongue-in-cheek campaign about The Bank of Mum & Dad. We portrayed the bank as if it were a real high street bank in trouble. News bulletins, press releases, and various articles reported on the crisis. All of these directed people to the Bank of Mum & Dad’s now defunct website. Here, those worried about the issues followed a link to the Shelter website for the full story on the housing crisis.
TV | Client: Shelter | Campaign: The Bank of Mum & Dad | Title: Breaking News
Logo | Client: Shelter | Campaign: The Bank of Mum & Dad
Website | Client: Shelter | Campaign: The Bank of Mum & Dad
Print | Client: Shelter | Campaign: The Bank of Mum & Dad